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The Selling Process

The Selling Process

Harcourts would like to share some simple presentation tips with you, which may help to present your property to its best advantage. It is often the little things that can make the biggest impact. For example, first impressions really do count because it is estimated that over 50% of properties are sold even before the prospective buyer steps through the front door!

These are just a few practical ways in which you can make an instant, positive impression, which will go a long way towards making a successful sale.



Outside appeal

  • Remove bikes, tools, and any clutter.
  • Keep lawns mowed, paths edged, hedges trimmed and gardens weeded.
  • A few well-positioned flowering potted plants can create a welcoming appearance.
  • Having the exterior washed and windows cleaned can make an enormous difference.
  • Paint or wash fences, gates, screens, steps and the front door.
  • Ensure your pets are secured so that they won’t pose a threat or annoy visitors.
  • Outside lighting is a must for evening inspections.


Positive first impressions Your front door and entranceway can be powerful first impression areas.

  • A newly decorated front door with attractive topiary shrubs either side can be effective.
  • Properties yet to be renovated can visually show buyers the potential of the property by decorating the walls, ceiling and floor of the front entrance.
  • Position an attractive plant or piece of art to add that final touch.


Appeal to the senses

  • A general spring clean will freshen the look and the air.
  • Turn on sufficient lights when inspections are being held to compensate for any dark areas.
  • Use odour neutralisers to dispel with cigarette or animal smells. The delicious aroma of brewing coffee or freshly baked bread will convey the impression that you enjoy your property.
  • Bathrooms should be gleaming. Repair any broken tiles and reseal around the bath and basin if necessary. A dish of scented potpourri or soaps add a nice touch.
  •  Place freshly cut flowers throughout your property.
  • Interesting knick-knacks, books or artwork in feature areas around your property can encourage visitors to linger.
  • Turn the radio or TV off, maybe in favour of a restful CD.
  • Make sure the temperature inside is comfortable – even light the fire in winter.


It’s the little things that count

  • Attend to any small maintenance jobs such as sticking doors or windows, dripping taps, squeaking hinges, loose door handles, blown light bulbs or faulty switches.

Create a feeling of spaciousness

  • Ensure your kitchen is spotless, the working areas are uncluttered with tidy cupboards and pantry.
  • Make sure wardrobes are tidy – they’ll look larger. • Mirrors in smaller rooms can convey the feeling of more space.
  • To enlarge room size appearance, perhaps store some furniture and ornaments.


Lastly Allow your buyers the time and relaxed atmosphere to become emotionally involved in your property by leaving the premises during inspections. Your consultant will maintain security at all times

Marketing Without a Price

A no price strategy places a greater emphasis on the property and typically attracts a greater number of potential buyers, offering premium opportunities and a higher rate of success within a shorter time frame. No price marketing options include Auction, Tender and By Negotiation.

Selling by Negotiation removes the need for you to set a sale price for your property instead placing the decision in the hands of the buyers. An offer for your property can be received at anytime. You can accept, decline, or negotiate with the prospective purchaser. The most important benefit of selling by negotiation is that this process removes the risk of under-pricing.

A no price strategy would allow us to launch your property to the market and gather feedback and opinion from interested buyers. After the initial 10 day period we would have enough information to enable you to make the right decision about the method of sale moving forward.

Pricing Your Property

This is a big question. Price your property too low and you miss out on the best return. Too high and you miss out on the potential buyers.

Realistically priced properties generate more enquiries, which mean higher levels of interest and occasionally an increased competition between buyers. Pricing your property can give buyers the flexibility to make conditional offers if this is of interest to you.

You may have met with other agents and have been promised an unrealistically high sales price. These promises can result in the property staying on the market for a longer time, with an eventual sale price reached that is below actual market value. The time spent researching market condition is invaluable here. It also helps to avoid putting any barriers in the way of potential buyers. One such barrier may be price – as many potential buyers can disregard properties based on price alone. Setting a realistic price is crucial, and this will need to be determined in conjunction with your Harcourts sales consultant.


Selling by Auction is the preferred option for many. This is because your property is generally on the market for a shorter time, and has the highest sales rate. An intensive, high profile auction marketing program attracts genuinely interested, cash-in-hand buyers. These buyers are focused on the maximum price they’ll pay not how low their offer should be. Combined with the excitement of the big day it’s this natural level of competition that helps establish the highest possible price on the day. We’ll assist you in setting the terms, conditions and auction day deadline. Also, the property needs to be only opened for buyer viewing at times that best suit you, so the auction process is regarded as the least disruptive method of selling.

Some of the reasons for selling by auction include:

  • Builds urgency and a purchase deadline amongst buyers
  • Creates a competitive transparent purchasing environment
  • Finds a true ‘cash’ buyer with no conditions
  • Provides complete control for seller – you set the terms
  • Option of accepting offers prior to auction
  • Removes risk of under or over pricing
  •  Focus is on the property and not the Price.